Pricing expertise with an operator’s perspective.
Valpex is a founder-led specialist consultancy for software pricing, packaging and monetisation.
We combine rigorous commercial thinking with practical implementation. The goal is not a pricing deck, but a value exchange customers understand and a system your team can run.
What sets us apart
Specialist by design
Our focus is pricing and monetisation for SaaS, AI and app businesses, not broad management consulting.
Independent thinking
We use evidence and established methods without forcing your business into a prefabricated answer.
Close collaboration
We work directly with founders, management and product, commercial and finance teams.
A perspective shaped by operating experience.
We combine strategic thinking with an operational understanding of your real-world conditions and customers. Our focus is on long-term improvement. Let’s take it a step further.
“Pricing in tech companies is often intuitive rather than systematic. We turn it into a measurable value driver that protects margins and accelerates growth.”
Holistic business model integration
Strategic alignment rather than isolated optimisation. Sustainable pricing models connect positioning, unit economics and market strategy. We involve your leadership team and build support for smooth implementation.
Operational & industrial excellence
Proven system compatibility. Our experience with industrial calculations and international transfer pricing shows how prices must work in operational systems. The result is robust models with minimal administrative overhead.
Entrepreneurial perspective
From building digital businesses, we know the trade-offs between product roadmaps, go-to-market speed and monetisation. We advise you as peers, without theoretical detours and with a focus on fast time to value.
SaaS & AI monetisation
Maximising recurring revenue (ARR & NRR). We design software monetisation from packaging, feature gating and value metrics to usage-based, hybrid and token-based models that protect your cloud margins.
Good pricing creates more than margin.
Pricing is one of the highest-leverage actions a company can take because it shapes the offer, the customer relationship and the economics at the same time.
The best pricing does not simply charge more. It creates a fairer fit between the value customers receive and the value the business captures.
Stronger profitability
Revenue quality improves when price and packaging reflect real customer value.
Happier customers
Clear choices and predictable value make the offer easier to understand and trust.
Healthier growth
The right model supports adoption, expansion and durable customer relationships.
We align your pricing with the value your product delivers.
A price that reflects customer value is the basis for long-term profitability: customers pay for the value they receive, and your business captures a fair share of it.
We start by understanding your business model. From there, we advise you on strategy and product questions and support you with pricing, so your product can realise its potential and you capture the value it creates in the market.
- Fair price
- Your product today
- Target position
- Competitors
- Overpriced
- Customers see less value than they pay for: deals stall and churn rises.
- Underpriced
- Customers receive more value than they pay for: revenue is left on the table.
What sets working with Valpex apart
Five commitments define how we create value with our clients.
Personal and collaborative
We support you as an entrepreneurial partner, with direct lines of communication and a shared view of your goals, resources and day-to-day business.
Specialised in software pricing and product questions
Our focus is on B2B SaaS and AI monetisation. Whether pricing strategies, packaging, pricing metrics or feature and module structures: we always consider pricing in the context of your product, your customers, your business model and your goals.
Focused on long-term profitability
Our goal is the sustainable development of your business model. To achieve this, we consider growth, customer retention and market position together. We prepare pricing changes carefully and incorporate both economic potential and possible customer reactions into the decision-making process.
Technical understanding
We consider the technical architecture of your software to assess potential pricing models in practical terms. This includes aspects such as tenant models, roles and permissions, as well as cloud and on-premise deployment. For AI offerings, we also examine how usage and service costs interact. In this way, we connect commercial questions with the perspective of your product and engineering teams.
From analysis to sales
We identify the value of your product and translate it into concrete offers, pricing models and sales arguments. Together with your teams, we support the rollout, coordinate implementation steps and develop suitable communication measures for sales teams and customers.
Our work together starts with a pricing audit.
A manageable first step before you invest in a larger project. The audit is modular, so its scope follows your starting point.
You receive a concrete action plan that turns weak spots and untapped potential into prioritized measures.
What the audit covers
Analyze your starting point
We analyze your current pricing and packaging and the commercial data behind them: prices, discounts, contracts and usage.
Shed light on current challenges
We show where your pricing loses value today, for example through discounting, churn, weak expansion or new products without clear monetisation.
Conduct targeted interviews
Conversations with your team in sales, product and finance uncover weak spots and untapped potential. On request, we also join customer interviews and sales calls.
After the audit
Implement it yourself
Your team implements the action plan on its own, with clear priorities and no further commitment.
Implement it with us
We implement the plan as your partner, alongside your team, from design and testing through to go-live.