Pricing engagements and what they achieved.
Different business models, one consistent outcome: stronger pricing, higher value and measurable impact. Each case tells the full story — the starting point, the approach and the results.
All cases
- B2B & core pricing
A pricing framework for consistent prices across diverse markets.
A clear pricing structure for regions, industries and company sizes.
- Identified revenue potential
- 15–20%
- Service monetisation
- Consistent
- Pricing governance
- In place
- Innovation pricing (AI model)
A pricing architecture built from scratch for a new AI product.
Connecting user segments, perceived value and costs in a flexible pricing architecture.
- Validated pricing roadmap
- Ready
- Without historical data (greenfield)
- 100%
- Risk of mispricing
- Minimized
- Tech & SaaS (freemium & usage)
Higher conversion through freemium and behavioral economics.
Connecting freemium, monetization and corporate strategy in a sustainable growth model.
- Usage-based model
- Scalable
- Free-to-paid lever
- Optimized
- Entry barrier (churn protection)
- Low
Our work together starts with a pricing audit.
A manageable first step before you invest in a larger project. The audit is modular, so its scope follows your starting point.
You receive a concrete action plan that turns weak spots and untapped potential into prioritized measures.
What the audit covers
Analyze your starting point
We analyze your current pricing and packaging and the commercial data behind them: prices, discounts, contracts and usage.
Shed light on current challenges
We show where your pricing loses value today, for example through discounting, churn, weak expansion or new products without clear monetisation.
Conduct targeted interviews
Conversations with your team in sales, product and finance uncover weak spots and untapped potential. On request, we also join customer interviews and sales calls.
After the audit
Implement it yourself
Your team implements the action plan on its own, with clear priorities and no further commitment.
Implement it with us
We implement the plan as your partner, alongside your team, from design and testing through to go-live.